Collaboration between legendary British mountaineer, Don Whillans and the equally famous, British rucksack manufacturer, Karrimor, led to the creation of the Alpiniste, a mini rucksack legend itself in the 1960’s/70’s.
The many features of the sack are highlighted in the Karrimor advert opposite and it’s interesting to note that Don says;
“ I have quality as my first aim, cost always being a secondary consideration”
What he meant of course was that the Alpiniste was quite expensive..one would have cost you £9.25 in 1970.
Fashion ruled though because they looked good, were functional, hard wearing,stylish and somewhat of a cult sack in the good old days.
They were also an identification feature in the Alps with a message to the continentals “ Watch out ! The Brits are coming through!”